Brand Identity and Personal Identity: A Powerful Connection
Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…
Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…
What’s new and exciting about the message you just wrote? Could you have sent it a month ago…
We all know storytelling is powerful. But all stories aren’t created equal. Nearly a decade ago, I helped…
Fear. In the months ahead, will it persuade or immobilize our audiences? It’s an essential question and a…
Applying and adapting behavioral science to nonprofit communications can make our work decidedly more persuasive. We have so…
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether…
Join the conversation about forging more persuasive messaging for great causes in a challenging landscape.