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Frank O’Brien: Helping great causes be heard, trusted, and supported.

The Free Monday on Message Memo

Each week, I publish a memo featuring actionable advice on how nonprofits can communicate more persuasively. Here’s an example:

“Great storytelling includes a desired
outcome for your audience: something you
want them to know, think, feel, or…”

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Just Released, My New Book

I wrote The 4 Pillars of Persuasion to help
nonprofits break through in the new attention economy.

Frank’s hands-on guide includes 27 Persuasion Pivots – the critical shifts from approaches that miss the mark to ones that get attention, build trust, and drive.

Get your copy of Frank’s new hands-on guide to
more persuasive messaging.
Find it on:

Amazon

Barnes & Noble

Bookshop.org

and other online outlets

Here are some of the groups whose messaging Frank has helped shape over time.

Current Monday Memo

July 13, 2026

In my new book and my weekly memos, I talk a lot about having a deep, visceral feel for your audience. You have to know what moves them, what drives…

And to help progressives use smart messaging to find a path to victory in next year’s elections, I post each Wednesday on my 2026 Path to Persuasion Substack.

Read On Substack