Frank O’Brien: Helping great causes be heard, trusted, and supported.

The Free Monday on Message Memo

Each week, I publish a memo featuring actionable advice on how nonprofits can communicate more persuasively. Here’s an example:

“Great storytelling includes a desired
outcome for your audience: something you
want them to know, think, feel, or…”

Sign up for the free
Monday on Message memo now.

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Just Released, My New Book

I wrote The 4 Pillars of Persuasion to help
nonprofits break through in the new attention economy.

Frank’s hands-on guide includes 27 Persuasion Pivots – the critical shifts from approaches that miss the mark to ones that get attention, build trust, and drive.

Get your copy of Frank’s new hands-on guide to
more persuasive messaging.
Find it on:

Amazon

Barnes & Noble

Bookshop.org

and other online outlets

Here are some of the groups whose messaging Frank has helped shape over time.

Current Monday Memo

Here’s the reaction good advice gets: “Oh, that makes a lot of sense. I’ll have to keep that in mind.”  And here’s the reaction great advice gets: “That’s a great…
Read more →

Latest Substack Post

On his Path to Persuasion Substack, Frank works through some of the ways in which the current cultural moment on AI safety is impacting nonprofits

Read On Substack

Recent Media

Frank and Sara discuss some of the current issues in fundraising copy and how to make that copy more persuasive.

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Monday On Message Posts

WATCH:🎥 Storytelling Do’s & Don’ts with Frank O’Brien & Madeleine Nance

Copywriting Craft