“But here’s the thing.” The (somewhat circuitous) route to today’s post began when I saw those four words…
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In my new book and my weekly memos, I talk a lot about having a deep, visceral feel…
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What does Ernest Hemingway eating oysters alone in a Paris café have to do with your next message? …
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Sometimes it feels like the approval process is where really persuasive messages go to die. Just crafting attention-getting,…
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A while back, I met a guy who has successfully launched dozens of newsletters, print and online. So,…
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Okay, “summer reading” might be a stretch. The three publications I’m about to recommend aren’t exactly beach reads….
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This may seem an odd observation from someone who just published a 190-page, 28,654-word book. But sometimes, the…
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IMPORTANT NOTICE: With your indulgence, I’m going to send you a second email this week. I’ve got some…
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If you asked me to sum up my approach to writing with AI, I’d put it this way:…
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Today, some quick thoughts on surprise, its vital role in your messages, and why AI can’t help much…
