Here’s the reaction good advice gets: “Oh, that makes a lot of sense. I’ll have to keep that…
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Sometimes the most interesting challenges to my thinking come during one on one conversations with my readers. In…
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Recently, I was asked to review and react to a piece of fundraising copy. I made a few…
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Have you started putting together your group’s Life After Trump game plan? Too soon? I can hear the…
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“How Smart Nonprofits Attract Attention, Build Trust, and Drive Impact.” That’s the subtitle of the book I published…
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It’s not quite August yet. But it’s not too early to start thinking about your year-end giving. So,…
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“But here’s the thing.” The (somewhat circuitous) route to today’s post began when I saw those four words…
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In my new book and my weekly memos, I talk a lot about having a deep, visceral feel…
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What does Ernest Hemingway eating oysters alone in a Paris café have to do with your next message? …
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Sometimes it feels like the approval process is where really persuasive messages go to die. Just crafting attention-getting,…
