Make It Sing Right From the Start (or What Would The Beatles Do?)
We all know it’s important for our messages to start strong, right out of the gate. Paying outsized…
Messaging in Chicago: 5 Key Objectives
This week all eyes will be on Chicago as Kamala Harris, Tim Walz and other leading Democratic voices…
A Five-Part Test
The mad dash from Labor Day to Election Day. The pressure to make the most of Giving Tuesday….
And Four Key Challenges Just Ahead
The amazing opening weeks of Kamala Harris’ campaign offer important messaging lessons we all can draw from. Let’s…
From Commerce to Causes: Lessons from Commercial Marketers
As communicators, there’s much we can learn from outside the nonprofit world. Today I’m launching an ongoing, periodic…
CASE STUDY: Can AI Help Sharpen Our Message?
When I write, edit and revise a draft message, I get kind of wedded to it. That makes…
Getting Persuasive Copy Out The Door.
Some of the most important exchanges in developing nonprofit messages are the ones between content creators and those…
Eight Keys to Leading With Emotion
“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…
A Case Study in Messaging Strategy
With the first debate 10 days away, the Biden campaign faces a key communications challenge: identifying and overcoming…
The Craft of Copywriting
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…
