Eight Keys to Leading With Emotion
“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…
“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…
With the first debate 10 days away, the Biden campaign faces a key communications challenge: identifying and overcoming…
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…
This much is for sure. We are in uncharted territory. For the first time in history, a former…
“There are so many hard-working, influential Senators and Congresspeople here tonight and I just want to say on…
A fundraising message often naturally centers around a success narrative. One example: a campaign for a new museum…
November’s election is now exactly six months away. Today, we offer a few thoughts on how advocacy groups…
November’s election is now exactly six months away and even groups with missions far removed from electoral politics…
As nonprofit messengers, we can learn so much from master communicators beyond the nonprofit world – from novelists…
It’s one of the most confounding dynamics in nonprofit messaging. For well over a decade, two things have…
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