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It’s not quite August yet. But it’s not too early to start thinking about your year-end giving. So,…
“But here’s the thing.” The (somewhat circuitous) route to today’s post began when I saw those four words…
In my new book and my weekly memos, I talk a lot about having a deep, visceral feel…
What does Ernest Hemingway eating oysters alone in a Paris café have to do with your next message? …
Sometimes it feels like the approval process is where really persuasive messages go to die. Just crafting attention-getting,…
A while back, I met a guy who has successfully launched dozens of newsletters, print and online. So,…
