🎥 WATCH: Storytelling Do’s & Don’ts with Frank O’Brien & Madeleine Nance

Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…

We all know storytelling is powerful. But all stories aren’t created equal. Nearly a decade ago, I helped…

Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…

As nonprofit messengers, we can learn so much from master communicators beyond the nonprofit world – from novelists…

As communicators, there’s much we can learn from outside the nonprofit world. Today I’m launching an ongoing, periodic…

“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…