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If you asked me to sum up my approach to writing with AI, I’d put it this way:…
Today, some quick thoughts on surprise, its vital role in your messages, and why AI can’t help much…
QUICK UPDATE: On May 12th, my friend Madeleine Nance and I will kick off DMAW Creative Day with…
Every cause or campaign has one — a point of vulnerability in its strategy and messaging. Your weakest…
Today marks a milestone of sorts. This is the 100th Monday on Message memo since I launched the…
When we’re communicating with active supporters or like-minded potential audiences, it is often safe to assume a general…
