Most Recent Posts
“How Smart Nonprofits Attract Attention, Build Trust, and Drive Impact.” That’s the subtitle of the book I published…
It’s not quite August yet. But it’s not too early to start thinking about your year-end giving. So,…
“But here’s the thing.” The (somewhat circuitous) route to today’s post began when I saw those four words…
In my new book and my weekly memos, I talk a lot about having a deep, visceral feel…
What does Ernest Hemingway eating oysters alone in a Paris café have to do with your next message? …
Sometimes it feels like the approval process is where really persuasive messages go to die. Just crafting attention-getting,…
