Your Group’s Personality: Five Key Questions
Suppose we aligned nonprofits on a sliding scale. At one end: groups that convey a clear and engaging…
And now this. Add economic upheaval and personal financial jeopardy to the mix. As if nonprofits and their…
A year ago this week, with a huge presidential election approaching and many of the causes I care…
I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…
In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…
In messaging, timing is everything and last week my timing turned out to be less than ideal. On…
“Democrats! Wake The Hell Up!” “Trump is eating us for lunch.” “I’m tired of Democrats doing nothing!” The…
Properly applied, behavioral science can play a compelling role strengthening the persuasiveness of our messages. Today let’s discuss…
Back in November, I wrote that “the watchword of the opening months of the Trump administration will be…
Three powerful examples of strong, persuasive copy “When you make a donation, that gift is helping pay for…
