Hope everyone is enjoying the holidays. Thought I would end the year not with a new post, but…
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We’re only 17 days away from the start of the new year. So it’s high time to zero…
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If you told me I could only give an up and coming copywriter one piece of advice, it…
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There are lots of ways a project manager or creative director can assign and explain a project to…
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I’ve spent my entire career straddling two related, but distinct, messaging arenas. I have long devoted myself to…
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What a week in politics. In six days, Democrats went from a stunning across-the-country electoral sweep to a…
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Hershell Gordon Lewis, the filmmaker/copywriting coach I featured in a post a few weeks ago, offered up a…
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Lately I’ve been thinking about Erving Goffman, a great 20th century sociologist whose work I delved deep into…
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There’s a filter people instinctively use when evaluating a message. They ask themselves “Does what I am being…
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Big political events always provide the opportunity to learn broader lessons about campaign and messaging strategies. So, in…
