What a week in politics. In six days, Democrats went from a stunning across-the-country electoral sweep to a…
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Hershell Gordon Lewis, the filmmaker/copywriting coach I featured in a post a few weeks ago, offered up a…
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Lately I’ve been thinking about Erving Goffman, a great 20th century sociologist whose work I delved deep into…
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There’s a filter people instinctively use when evaluating a message. They ask themselves “Does what I am being…
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Big political events always provide the opportunity to learn broader lessons about campaign and messaging strategies. So, in…
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Data or Creative — which one matters more? We’ve all heard some version of the debate. A data…
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I had a fun post ready for today about the 40/40/20 rule and the never-ending debate over whether…
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What’s the right approach to year-end messaging at the end of a year like no other? In last…
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It has been a rough, disruptive year for the causes we care about . . .for the people…
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One of the most critical tasks in persuasive messaging is identifying barriers to the message you’re trying to…
