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There are lots of ways a project manager or creative director can assign and explain a project to…
I’ve spent my entire career straddling two related, but distinct, messaging arenas. I have long devoted myself to…
What a week in politics. In six days, Democrats went from a stunning across-the-country electoral sweep to a…
Hershell Gordon Lewis, the filmmaker/copywriting coach I featured in a post a few weeks ago, offered up a…
Lately I’ve been thinking about Erving Goffman, a great 20th century sociologist whose work I delved deep into…
There’s a filter people instinctively use when evaluating a message. They ask themselves “Does what I am being…
