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This may seem an odd observation from someone who just published a 190-page, 28,654-word book. But sometimes, the…
IMPORTANT NOTICE: With your indulgence, I’m going to send you a second email this week. I’ve got some…
If you asked me to sum up my approach to writing with AI, I’d put it this way:…
Today, some quick thoughts on surprise, its vital role in your messages, and why AI can’t help much…
QUICK UPDATE: On May 12th, my friend Madeleine Nance and I will kick off DMAW Creative Day with…
Every cause or campaign has one — a point of vulnerability in its strategy and messaging. Your weakest…
