Most Recent Posts
Your Group’s Personality: Five Key Questions
Suppose we aligned nonprofits on a sliding scale. At one end: groups that convey a clear and engaging…
And now this. Add economic upheaval and personal financial jeopardy to the mix. As if nonprofits and their…
A year ago this week, with a huge presidential election approaching and many of the causes I care…
I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…
In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…
In messaging, timing is everything and last week my timing turned out to be less than ideal. On…
