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OVERVIEW Today’s post returns to a topic discussed in one of my first OBrien On Message posts. We…
The Missing Emotion
What’s new and exciting about the message you just wrote? Could you have sent it a month ago…
We’ve been talking a lot about how the election results affect strategies and messaging for political and advocacy…
OVERVIEW Nowadays, it seems as if everyone this side of Kamala Harris is struggling with donor acquisition. And…
Finding a Stronger Path to Persuasion
It’s one of the most confounding dynamics in nonprofit messaging. For well over a decade, two things have…
I have vivid memories of the two or three months after Trump’s first victory in 2016. Working with…
