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I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…

In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…

“Democrats! Wake The Hell Up!” “Trump is eating us for lunch.” “I’m tired of Democrats doing nothing!” The…

Properly applied, behavioral science can play a compelling role strengthening the persuasiveness of our messages. Today let’s discuss…