Hershell Gordon Lewis, the filmmaker/copywriting coach I featured in a post a few weeks ago, offered up a…
Lately I’ve been thinking about Erving Goffman, a great 20th century sociologist whose work I delved deep into…
There’s a filter people instinctively use when evaluating a message. They ask themselves “Does what I am being…
Big political events always provide the opportunity to learn broader lessons about campaign and messaging strategies. So, in…
Data or Creative — which one matters more? We’ve all heard some version of the debate. A data…
I had a fun post ready for today about the 40/40/20 rule and the never-ending debate over whether…
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