“What’s going to happen now” “Do I have the heart to keep fighting for four more years?” “How…
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And, if you’re a nonpolitical group with no connection to the elections at all, remember this: Think in…
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The political debate of the moment is focused on comparing the candidates’ “closing arguments.” More on that in…
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From Oprah at the Convention to Taylor on debate night to the Boss just last week, Kamala Harris…
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Maddie’s Fundraising Copywriting Tips
By Madeleine Nance, Co-Founder of Kind Word I live and breathe fundraising copy every day. I write it….
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OVERVIEW Today’s post returns to a topic discussed in one of my first OBrien On Message posts. We…
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OVERVIEW Nowadays, it seems as if everyone this side of Kamala Harris is struggling with donor acquisition. And…
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As I write this, nonprofit communicators across the nation are facing an unenviable task. They are planning and…
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Top 20 Copywriting Do’s and Don’ts
#1. Who are you creating content for? What excites and energizes them? What worries and annoys them? What…
