A year ago this week, with a huge presidential election approaching and many of the causes I care…
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I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…
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In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…
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In messaging, timing is everything and last week my timing turned out to be less than ideal. On…
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“Democrats! Wake The Hell Up!” “Trump is eating us for lunch.” “I’m tired of Democrats doing nothing!” The…
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Properly applied, behavioral science can play a compelling role strengthening the persuasiveness of our messages. Today let’s discuss…
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Back in November, I wrote that “the watchword of the opening months of the Trump administration will be…
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Three powerful examples of strong, persuasive copy “When you make a donation, that gift is helping pay for…
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368 words on nonprofits and the shifting media landscape The fractured media landscape we discussed last week in…
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389 words on attention, messaging and the shifting media climate Today, four keys to delivering persuasive Trump 2.0…
