Is that message you just wrote telling a story about your organization’s work? Or a story about how…
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When major political battles unfold, they often offer nonprofits powerful case studies in messaging. It was true all…
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In the climate we’re all operating in, it’s easy for your message (no matter what the topic) to…
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In a couple of days, we will hit the 100 days mark – the traditional moment for taking…
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Your Group’s Personality: Five Key Questions
Suppose we aligned nonprofits on a sliding scale. At one end: groups that convey a clear and engaging…
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And now this. Add economic upheaval and personal financial jeopardy to the mix. As if nonprofits and their…
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A year ago this week, with a huge presidential election approaching and many of the causes I care…
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I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…
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In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…
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In messaging, timing is everything and last week my timing turned out to be less than ideal. On…
