“For four decades, I helped major nonprofits use powerful messaging to raise billions of dollars. Now to help great causes message more persuasively, I publish the highly-regarded Monday On Message memo. And to address key strategic issues facing progressives, I author Progressives On Message posts on Substack each Wednesday.”
Frank O’Brien
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Latest Substack Post
And to help progressives use smart messaging to find a path to victory in next year’s elections, I post each Wednesday on my 2026 Path to Persuasion Substack.
Recent Presentation
2025 Creative Day: Frank kicked off the DMAW’s annual focus on creative work with a presentation on the vital work required to build a solid messaging foundation before you’re ready to start writing copy
Monday On Message Posts
WATCH:🎥 Storytelling Do’s & Don’ts with Frank O’Brien & Madeleine Nance
