Properly applied, behavioral science can play a compelling role strengthening the persuasiveness of our messages. Today let’s discuss…
-
-
Back in November, I wrote that “the watchword of the opening months of the Trump administration will be…
-
Three powerful examples of strong, persuasive copy “When you make a donation, that gift is helping pay for…
-
368 words on nonprofits and the shifting media landscape The fractured media landscape we discussed last week in…
-
389 words on attention, messaging and the shifting media climate Today, four keys to delivering persuasive Trump 2.0…
-
274 words about advice from beyond the nonprofit world In today’s post, three powerful examples of how we…
-
730 words on how to navigate the next 1,460 days He’s back! In today’s memo, seven messaging guidelines…
-
Intention, Obstacle . . . and Intervention
281 words on structuring and sequencing your message In these fraught times, always leading your message with bad…
-
270 words about the year we have ahead of us. Trying to slow down, distract, and resist Trump…
-
NOTE: Today’s memo on developing deep knowledge about our audiences is the last memo of the year. Hope…
