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ByFrank OBrien October 21, 2024October 18, 2024

The political debate of the moment is focused on comparing the candidates’ “closing arguments.” More on that in…

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General
ByFrank OBrien October 14, 2024October 11, 2024

From Oprah at the Convention to Taylor on debate night to the Boss just last week, Kamala Harris…

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Maddie’s Fundraising Copywriting Tips
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Maddie’s Fundraising Copywriting Tips

ByFrank & Maddie October 8, 2024October 1, 2024

By Madeleine Nance, Co-Founder of Kind Word I live and breathe fundraising copy every day. I write it….

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ByFrank OBrien September 30, 2024September 27, 2024

OVERVIEW Today’s post returns to a topic discussed in one of my first OBrien On Message posts. We…

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🎥 WATCH: Storytelling Do’s & Don’ts with Frank O’Brien & Madeleine Nance

ByFrank & Maddie September 27, 2024September 27, 2024

Read More 🎥 WATCH: Storytelling Do’s & Don’ts with Frank O’Brien & Madeleine NanceContinue

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ByFrank OBrien September 23, 2024September 23, 2024

OVERVIEW Nowadays, it seems as if everyone this side of Kamala Harris is struggling with donor acquisition. And…

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ByFrank OBrien September 16, 2024September 16, 2024

As I write this, nonprofit communicators across the nation are facing an unenviable task. They are planning and…

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Top 20 Copywriting Do’s and Don’ts
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Top 20 Copywriting Do’s and Don’ts

ByFrank & Maddie September 9, 2024September 5, 2024

#1. Who are you creating content for? What excites and energizes them? What worries and annoys them? What…

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Make It Sing Right From the Start (or What Would The Beatles Do?)
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Make It Sing Right From the Start (or What Would The Beatles Do?)

ByFrank OBrien August 26, 2024August 21, 2024

We all know it’s important for our messages to start strong, right out of the gate. Paying outsized…

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Messaging in Chicago: 5 Key Objectives
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Messaging in Chicago: 5 Key Objectives

ByFrank OBrien August 19, 2024August 15, 2024

This week all eyes will be on Chicago as Kamala Harris, Tim Walz and other leading Democratic voices…

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