Finding a Stronger Path to Persuasion
It’s one of the most confounding dynamics in nonprofit messaging. For well over a decade, two things have…
Brand Identity and Personal Identity: A Powerful Connection
Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…
The Missing Emotion
What’s new and exciting about the message you just wrote? Could you have sent it a month ago…
A Storytelling Masterpiece & Why It Works
We all know storytelling is powerful. But all stories aren’t created equal. Nearly a decade ago, I helped…
Launching: The Monday on Message Memo
Fear. In the months ahead, will it persuade or immobilize our audiences? It’s an essential question and a…
