A Case Study in Messaging Strategy
With the first debate 10 days away, the Biden campaign faces a key communications challenge: identifying and overcoming…
The Craft of Copywriting
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…
What’s Our Message Now?
This much is for sure. We are in uncharted territory. For the first time in history, a former…
The Too Many Political Emails Debate (and its far-reaching implications)
“There are so many hard-working, influential Senators and Congresspeople here tonight and I just want to say on…
How Three Groups Skillfully Avoid a Potential Pitfall
A fundraising message often naturally centers around a success narrative. One example: a campaign for a new museum…
Advocacy Groups
November’s election is now exactly six months away. Today, we offer a few thoughts on how advocacy groups…
Charities and Humanitarian Groups
November’s election is now exactly six months away and even groups with missions far removed from electoral politics…
Impact Your 2024 Messaging With Nine Ideas From Master Communicators
As nonprofit messengers, we can learn so much from master communicators beyond the nonprofit world – from novelists…
Finding a Stronger Path to Persuasion
It’s one of the most confounding dynamics in nonprofit messaging. For well over a decade, two things have…
Brand Identity and Personal Identity: A Powerful Connection
Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…
