From Commerce to Causes: Lessons from Commercial Marketers
As communicators, there’s much we can learn from outside the nonprofit world. Today I’m launching an ongoing, periodic…
CASE STUDY: Can AI Help Sharpen Our Message?
When I write, edit and revise a draft message, I get kind of wedded to it. That makes…
Getting Persuasive Copy Out The Door.
Some of the most important exchanges in developing nonprofit messages are the ones between content creators and those…
Eight Keys to Leading With Emotion
“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…
A Case Study in Messaging Strategy
With the first debate 10 days away, the Biden campaign faces a key communications challenge: identifying and overcoming…
The Craft of Copywriting
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…
What’s Our Message Now?
This much is for sure. We are in uncharted territory. For the first time in history, a former…
The Too Many Political Emails Debate (and its far-reaching implications)
“There are so many hard-working, influential Senators and Congresspeople here tonight and I just want to say on…
How Three Groups Skillfully Avoid a Potential Pitfall
A fundraising message often naturally centers around a success narrative. One example: a campaign for a new museum…
Advocacy Groups
November’s election is now exactly six months away. Today, we offer a few thoughts on how advocacy groups…
