And, if you’re a nonpolitical group with no connection to the elections at all, remember this: Think in…
The political debate of the moment is focused on comparing the candidates’ “closing arguments.” More on that in…
From Oprah at the Convention to Taylor on debate night to the Boss just last week, Kamala Harris…
Maddie’s Fundraising Copywriting Tips
By Madeleine Nance, Co-Founder of Kind Word I live and breathe fundraising copy every day. I write it….
OVERVIEW Today’s post returns to a topic discussed in one of my first OBrien On Message posts. We…
OVERVIEW Nowadays, it seems as if everyone this side of Kamala Harris is struggling with donor acquisition. And…
As I write this, nonprofit communicators across the nation are facing an unenviable task. They are planning and…
Top 20 Copywriting Do’s and Don’ts
#1. Who are you creating content for? What excites and energizes them? What worries and annoys them? What…
Make It Sing Right From the Start (or What Would The Beatles Do?)
We all know it’s important for our messages to start strong, right out of the gate. Paying outsized…
