General

Properly applied, behavioral science can play a compelling role strengthening the persuasiveness of our messages. Today let’s discuss…

Back in November, I wrote that “the watchword of the opening months of the Trump administration will be…

Three powerful examples of strong, persuasive copy “When you make a donation, that gift is helping pay for…

368 words on nonprofits and the shifting media landscape The fractured media landscape we discussed last week in…

389 words on attention, messaging and the shifting media climate Today, four keys to delivering persuasive Trump 2.0…

274 words about advice from beyond the nonprofit world In today’s post, three powerful examples of how we…

730 words on how to navigate the next 1,460 days He’s back! In today’s memo, seven messaging guidelines…

281 words on structuring and sequencing your message In these fraught times, always leading your message with bad…

270 words about the year we have ahead of us. Trying to slow down, distract, and resist Trump…

NOTE: Today’s memo on developing deep knowledge about our audiences is the last memo of the year. Hope…