730 words on how to navigate the next 1,460 days He’s back! In today’s memo, seven messaging guidelines…
Intention, Obstacle . . . and Intervention
281 words on structuring and sequencing your message In these fraught times, always leading your message with bad…
270 words about the year we have ahead of us. Trying to slow down, distract, and resist Trump…
NOTE: Today’s memo on developing deep knowledge about our audiences is the last memo of the year. Hope…
The new year begins in three short weeks. Our country – and much of the globe – will…
Storytelling is at the very heart of everything we do as nonprofit communicators. But all stories aren’t created…
We’ve been talking a lot about how the election results affect strategies and messaging for political and advocacy…
Just two weeks after the devastating election, we’re all trying to feel ourway forward to the most persuasive messaging…
I have vivid memories of the two or three months after Trump’s first victory in 2016. Working with…
“What’s going to happen now” “Do I have the heart to keep fighting for four more years?” “How…
