A Five-Part Test
The mad dash from Labor Day to Election Day. The pressure to make the most of Giving Tuesday….
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And Four Key Challenges Just Ahead
The amazing opening weeks of Kamala Harris’ campaign offer important messaging lessons we all can draw from. Let’s…
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From Commerce to Causes: Lessons from Commercial Marketers
As communicators, there’s much we can learn from outside the nonprofit world. Today I’m launching an ongoing, periodic…
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CASE STUDY: Can AI Help Sharpen Our Message?
When I write, edit and revise a draft message, I get kind of wedded to it. That makes…
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Getting Persuasive Copy Out The Door.
Some of the most important exchanges in developing nonprofit messages are the ones between content creators and those…
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Eight Keys to Leading With Emotion
“Write with emotion and back it up with facts, not vice versa.”– Kay Lautman In her 1984 book…
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A Case Study in Messaging Strategy
With the first debate 10 days away, the Biden campaign faces a key communications challenge: identifying and overcoming…
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The Craft of Copywriting
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether you…
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What’s Our Message Now?
This much is for sure. We are in uncharted territory. For the first time in history, a former…
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The Too Many Political Emails Debate (and its far-reaching implications)
“There are so many hard-working, influential Senators and Congresspeople here tonight and I just want to say on…
