Maddie’s Fundraising Copywriting Tips
By Madeleine Nance, Co-Founder of Kind Word I live and breathe fundraising copy every day. I write it….
OVERVIEW Today’s post returns to a topic discussed in one of my first OBrien On Message posts. We…
OVERVIEW Nowadays, it seems as if everyone this side of Kamala Harris is struggling with donor acquisition. And…
As I write this, nonprofit communicators across the nation are facing an unenviable task. They are planning and…
Top 20 Copywriting Do’s and Don’ts
#1. Who are you creating content for? What excites and energizes them? What worries and annoys them? What…
Make It Sing Right From the Start (or What Would The Beatles Do?)
We all know it’s important for our messages to start strong, right out of the gate. Paying outsized…
Messaging in Chicago: 5 Key Objectives
This week all eyes will be on Chicago as Kamala Harris, Tim Walz and other leading Democratic voices…
A Five-Part Test
The mad dash from Labor Day to Election Day. The pressure to make the most of Giving Tuesday….
And Four Key Challenges Just Ahead
The amazing opening weeks of Kamala Harris’ campaign offer important messaging lessons we all can draw from. Let’s…
