The Missing Emotion
What’s new and exciting about the message you just wrote? Could you have sent it a month ago…
A Storytelling Masterpiece & Why It Works
We all know storytelling is powerful. But all stories aren’t created equal. Nearly a decade ago, I helped…
Launching: The Monday on Message Memo
Fear. In the months ahead, will it persuade or immobilize our audiences? It’s an essential question and a…
Top 10 Behavioral Science Books for Nonprofits
Applying and adapting behavioral science to nonprofit communications can make our work decidedly more persuasive. We have so…
Write to Persuade Do’s and Don’t
Commercial marketers call it “deep product knowledge” and it’s essential to persuasive messaging. Your test shouldn’t be whether…
