What’s Our Message Now?
This much is for sure. We are in uncharted territory. For the first time in history, a former…
This much is for sure. We are in uncharted territory. For the first time in history, a former…
“There are so many hard-working, influential Senators and Congresspeople here tonight and I just want to say on…
A fundraising message often naturally centers around a success narrative. One example: a campaign for a new museum…
November’s election is now exactly six months away. Today, we offer a few thoughts on how advocacy groups…
November’s election is now exactly six months away and even groups with missions far removed from electoral politics…
As nonprofit messengers, we can learn so much from master communicators beyond the nonprofit world – from novelists…
It’s one of the most confounding dynamics in nonprofit messaging. For well over a decade, two things have…
Brand matters. The more you speak in language reflecting your cause’s unique voice, values and organizational stance, the…
What’s new and exciting about the message you just wrote? Could you have sent it a month ago…
We all know storytelling is powerful. But all stories aren’t created equal. Nearly a decade ago, I helped…
Join the conversation about forging more persuasive messaging for great causes in a challenging landscape.