Over the course of my career, I’ve conducted hundreds of focus groups – first as a political campaign…
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At the time, Kris Kristofferson was an unknown songwriter. He pitched “Sunday Morning Coming Down” around Nashville. It’s…
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Donald Trump intended to cow us into submission with a $45 million parade, a showy affirmation of his…
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Recently, one of my readers asked me an interesting – and challenging – question: Do you always take…
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NOTE: Last week, I released a strategy memo on Substack about the current state of Democratic digital fundraising…
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Some of us are working on stronger policies and messaging that can repair the devastating Democratic disconnect with…
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Is that message you just wrote telling a story about your organization’s work? Or a story about how…
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When major political battles unfold, they often offer nonprofits powerful case studies in messaging. It was true all…
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In the climate we’re all operating in, it’s easy for your message (no matter what the topic) to…
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In a couple of days, we will hit the 100 days mark – the traditional moment for taking…
