“The secret of great storytelling is that it doesn’t start with the story, it starts with the audience.”…
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There are times when an extraordinary event dominates the national dialogue overwhelming other storylines and focal points. The…
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Recently, as I rummaged through my local bookstore, a cover caught my eye. The dramatic title: Pivot or…
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If you want to win someone’s attention, make your conversation more about them and less about you. That…
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“Great storytelling includes a desired outcome for your audience: something you want them to know, think, feel, or…
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Hope everyone is enjoying the holidays. Thought I would end the year not with a new post, but…
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We’re only 17 days away from the start of the new year. So it’s high time to zero…
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If you told me I could only give an up and coming copywriter one piece of advice, it…
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There are lots of ways a project manager or creative director can assign and explain a project to…
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I’ve spent my entire career straddling two related, but distinct, messaging arenas. I have long devoted myself to…
