When major political battles unfold, they often offer nonprofits powerful case studies in messaging. It was true all…
In the climate we’re all operating in, it’s easy for your message (no matter what the topic) to…
In a couple of days, we will hit the 100 days mark – the traditional moment for taking…
Your Group’s Personality: Five Key Questions
Suppose we aligned nonprofits on a sliding scale. At one end: groups that convey a clear and engaging…
And now this. Add economic upheaval and personal financial jeopardy to the mix. As if nonprofits and their…
A year ago this week, with a huge presidential election approaching and many of the causes I care…
I tend to focus the Monday Memo on messaging and organizational positioning issues as they arise in the…
In today’s post, let’s look more closely at social proof: how commercial marketers use it, concrete examples of…
In messaging, timing is everything and last week my timing turned out to be less than ideal. On…
“Democrats! Wake The Hell Up!” “Trump is eating us for lunch.” “I’m tired of Democrats doing nothing!” The…
