Lately I’ve been thinking about Erving Goffman, a great 20th century sociologist whose work I delved deep into…
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	There’s a filter people instinctively use when evaluating a message. They ask themselves “Does what I am being… 
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	Big political events always provide the opportunity to learn broader lessons about campaign and messaging strategies. So, in… 
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	Data or Creative — which one matters more? We’ve all heard some version of the debate. A data… 
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	I had a fun post ready for today about the 40/40/20 rule and the never-ending debate over whether… 
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	What’s the right approach to year-end messaging at the end of a year like no other? In last… 
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	It has been a rough, disruptive year for the causes we care about . . .for the people… 
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	One of the most critical tasks in persuasive messaging is identifying barriers to the message you’re trying to… 
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	It was the end of 1973 and things were looking bleak for Bruce Springsteen. His first two albums… 
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	Back in the day, when I was working on messaging for the Democratic Party, one of the periodic… 

 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			