Hope everyone is enjoying the holidays. Thought I would end the year not with a new post, but with a little look back. So today – five 2025 posts that are definitely worth a second look as we all prepare for 2026 messaging.

If you missed one or two of these the first time around, I hope you’ll check them out.
Just click on the image to open the post. See you on January 5^th with the first Monday memo of the new year.

February 17^th: In one of our periodic looks at the copywriting craft, we featured three powerful examples of great writing and broke down why they work.

May 19^th: In this post, using concrete language examples, we broke down the critical difference between messages focused on the organization and those zeroing in on your audience’s identity.

August 25^th: In one of our many 2025 looks at Democratic and progressive messaging, we examined the strategic and messaging wisdom in Gavin Newsom’s response to the Texas gerrymandering of House districts.

November 3^rd: In a November series, we looked at three qualities of persuasive messages – authenticity, verisimilitude, and the one featured in this post: clarity.

November 17^th: This post breaks down what it will take for nonprofits to get our messages across in a media landscape featuring an intense battle to gain peoples’ attention.