See my recent DMAW blog on matching your message to giving level dynamics.
The Direct Marketing Association of Washington (DMAW) asked Frank to share his political expertise and offer advice to nonprofits about year-end fundraising in an election year. The article appeared in July, 2024.
On this episode of Nathaniel Pearlman’s Great Battlefield podcast, Frank discusses his career and the unique messaging challenges of 2024.
In 2014, Frank O’Brien was the principal author of Preventing Gun Violence Through Effective Messaging. The guide helped strengthen the movement’s messaging at a time when the NRA was dominating the issue.
